A website for a flooring contractor typically costs between 500 and 5,000 euros, depending on what's included. The final price depends on who builds it, which features you need, and whether the site also needs to actively generate leads.
The three price levels explained
Websites for trade businesses generally fall into three categories. Each level has a different purpose and a different price.
Level 1, Basic site (500, 1,200 euros)
A basic site is a digital business card. You're findable, people can call you, and they see what kind of work you do. Nothing more.
What you typically get:
- 3 to 5 pages (home, services, about, contact)
- Standard template, lightly customized with your logo and colors
- Contact form
- No search engine optimization
- No integration with ads or CRM
Suited for: flooring contractors who want an address on the web but don't expect an active lead flow from the site.
Level 2, Professional website (1,500, 3,500 euros)
At this level, the site is built with a purpose: getting found and receiving inquiries. There's more strategy in the structure, and it accounts for searches that potential customers actually use.
What you typically get:
- 6 to 12 pages, including service pages per flooring type
- On-page SEO for the most important keywords
- Portfolio or project gallery
- Fast on mobile
- Basic integration with Google Analytics
- Possibly a landing page for ads
Suited for: flooring contractors who want to consistently bring in new customers through online channels.
Level 3, Lead generation system (3,500, 7,000+ euros)
At this level, the website is part of a larger system. The site works together with ads, automated follow-up, and sometimes an AI chatbot that responds directly to visitors or inquiries.
What you typically get:
- Custom design and structure
- SEO strategy including blogging or a knowledge base
- Integration with Google Ads or Meta Ads
- Automatic lead follow-up (email, WhatsApp, or AI)
- Conversion optimization (clear CTAs, trust signals)
- Reporting and ongoing management
Suited for: flooring contractors who want to scale up and don't want to handle marketing themselves.
Overview table: price versus features
| Feature | Basic (500-1,200) | Professional (1,500-3,500) | System (3,500-7,000+) | |---|---|---|---| | Pages | 3-5 | 6-12 | 12+ | | Mobile friendly | Yes | Yes | Yes | | SEO optimization | No | Basic | Extensive | | Portfolio page | Sometimes | Yes | Yes | | Landing pages | No | 1 | Multiple | | Ad integration | No | Optional | Yes | | Automatic follow-up | No | No | Yes | | AI chatbot | No | No | Optional | | Custom design | No | Partial | Yes | | Ongoing management | No | Optional | Yes |
What determines the price of a website for a trade business?
The website cost for a flooring contractor is determined by a number of concrete factors:
Who builds it A freelancer generally charges less than an agency. A specialized agency for trade businesses charges more than a generalist, but also understands better what works in your market.
Number of pages and customization Every extra page takes time. A service page specifically for hardwood floors or vinyl floors is more valuable for SEO than one general services page, but also costs more to write and build properly.
Hosting and domain name These are ongoing costs, separate from the build price. Expect 10 to 30 euros per month for hosting, depending on the provider and package. Some agencies bundle this into a monthly management contract.
Maintenance and updates A website without maintenance ages quickly. Plugins, security updates, and adjustments take time. Many agencies charge 50 to 150 euros per month for management.
Copy and photography If you don't supply your own text or photos, they'll be created by the builder or a copywriter. This can cost an extra 500 to 1,500 euros, but also greatly affects how well the site performs.
What does a website that also delivers leads cost?
A beautiful site without visitors doesn't generate inquiries. The question isn't just what a website costs to build, but what it costs to get results from it.
Flooring contractors who want to consistently attract customers through their website also spend, beyond the build price, on:
- Google Ads: an average of 300 to 800 euros per month for a flooring contractor in a mid-sized city
- SEO copy: 100 to 300 euros per page
- Monthly management and optimization: 150 to 400 euros per month
The total investment for a fully functioning system in the first year quickly ranges between 6,000 and 15,000 euros, including ad budget.
Cheap versus effective
A 500 euro website can be enough if you already have enough work through word of mouth and just want an online presence. If you want to consistently attract new customers, it makes more sense to look at what the site delivers rather than what it costs. One extra job worth 2,500 euros already covers a large part of the investment.
The price of a website for a trade business isn't ultimately a cost item. It's a question of how much return you expect, and over what timeframe.