Blog

What we write about growth.

Stories about websites, ads, machine learning, and what actually works for Dutch trade businesses.

6 articles

July 24, 2026·3 min read

Migrating a WordPress Website Without Losing Your Google Rankings

Migrating a WordPress website to new hosting or a new domain? Here is how to do it step by step, without downtime and without losing your Google rankings.

Martijn Vervoort

July 24, 2026·2 min read

How to Speed Up a WordPress Website: What Actually Helps

How to speed up a WordPress website? The measures that actually help, from hosting and caching to cleaning up plugins, and where the biggest gains are.

Martijn Vervoort

July 11, 2026·3 min read

Angi and Thumbtack Alternative: Get Your Own Job Requests Without Sharing Leads

Looking for an Angi or Thumbtack alternative? Learn why shared leads get expensive and how trade businesses build their own flow of job requests.

Martijn Vervoort

May 16, 2026·5 min read

$2,000 Website or $20,000 Ads: Which Pays Off More?

Website or Meta Ads: what earns a trade business more? An honest calculation example for flooring contractors with a limited marketing budget.

Martijn Vervoort

April 28, 2026·5 min read

Why the Best Flooring Contractors Are Invisible Online

Craftsmanship and online visibility rarely go together. Discover why the best flooring contractors are hard to find online, and how to change that.

Martijn Vervoort

April 23, 2026·3 min read

Why Flooring Contractors Increasingly Want to Be Found Online

Google is the new word of mouth. Why the best flooring contractors in the Netherlands are rethinking their online presence, and how to build one that converts.

Martijn Vervoort