Knowledge Base

Definitions and answers.

Short, factual answers to specific questions about websites, machine learning, marketing, and growth. Made to reference, not to scroll through.

11 articles

July 23, 2026·2 min read

Headless WordPress: What It Is and When It Is Smart

Headless WordPress explained: what it is, why it makes your site faster and more secure, and when it is worth it (and when it is not).

Martijn Vervoort

July 23, 2026·3 min read

WordPress Website Maintenance: What It Costs and What Is Included

WordPress website maintenance: what it costs, what it includes, and why updates, backups, and security are not optional. Including guide prices.

Martijn Vervoort

July 22, 2026·3 min read

Shopify vs WordPress: Which Should You Choose?

Shopify or WordPress? The difference in one overview: when a Shopify store wins and when a custom WordPress website is the better choice.

Martijn Vervoort

July 22, 2026·3 min read

What Does a Shopify Store Cost to Build?

What does a Shopify store cost to build in 2026? The real costs per route, plus the monthly fees and transaction costs that quotes usually leave out.

Martijn Vervoort

July 8, 2026·3 min read

What Does a Website Cost in 2026? An Honest Pricing Guide

What does it cost to build a website in 2026? Real prices for every route, from templates to custom builds, plus the yearly costs nobody mentions.

Martijn Vervoort

June 28, 2026·3 min read

Building a Lead Generation Website: Costs and What to Watch For

A lead generation website is built to generate requests, not just a digital business card. What it should do and what it costs.

Martijn Vervoort

May 16, 2026·5 min read

Optimizing Your Google Business Profile for Local SEO

Learn how to build a Google Business Profile that ranks in your region. Step by step: categories, photos, reviews, Q&A, and posts.

Martijn Vervoort

May 16, 2026·4 min read

What Is a Landing Page and When Do You Need One?

A landing page is a standalone web page focused on one action. Learn when a trade business needs one, and when it doesn't.

Martijn Vervoort

April 29, 2026·4 min read

Good Conversion Rate for a Trade Business Website

What's a good conversion rate for a trade business website? Benchmarks by industry, an explanation of conversion rate, and when your site performs well.

Martijn Vervoort

April 27, 2026·4 min read

How Long Does It Take for SEO to Work?

SEO for a local business delivers first rankings after 3-6 months, but measurable leads take 6-12 months. Learn what drives the timeline.

Martijn Vervoort

April 24, 2026·4 min read

What Does a Website Cost for a Flooring Contractor?

Realistic price ranges for a website as a flooring contractor in the US. From a simple business card site to a full lead generation system.

Martijn Vervoort