Choices

The choices you make before you pick a supplier.

DIY or outsource, WordPress or custom, advertise or build visibility, subscription or one-off. For each choice both sides with their benefits and their price, and the question that finally decides it.

DIY or outsource

Building it yourself costs no money, it costs your evenings.With today's builders you can put something decent up in a weekend. The question is not whether you can, but what it costs in time you could have spent on jobs, and whether the thing then produces enquiries.Read the trade-off

WordPress or custom

You do not notice the difference in month one, but in year two.WordPress runs a large part of the internet, and not without reason. It is quick to set up, there is a plugin for everything and any builder can work with it.Read the trade-off

Ads or visibility

One buys enquiries, the other builds them.Every trade business asks this once: should I advertise or invest in being found. The honest answer is that it is not a choice between two things but a question of order, and the order depends on how full your diary is right now.Read the trade-off

Subscription or one-off

The question is not what the build costs, but what happens after.A website subscription and a website you have built once and pay for outright solve the same problem but split the cost differently. With one you keep paying monthly, with the other you pay once and carry on yourself.Read the trade-off

Four choices you make even without us

These trade-offs come up for almost every trade business, regardless of which supplier you end up with. DIY or outsource is about who spends the evening hours on maintenance. WordPress or custom is about how much plugin upkeep you accept in exchange for a quick start. Ads or visibility is about whether you want enquiries now, or none of the ongoing click costs after a few months. Subscription or one-off is about whether you would rather pay monthly with everything included, or once and carry on yourself.

Comparison

Choice	First side	Second side
DIY or outsource	Full control, and every change is your evening	You buy time back, and you hand over control of the setup
WordPress or custom	Quick to set up, very capable, and the maintenance never ends	Only what you need, built to stay fast
Ads or visibility	Enquiries tomorrow, and it stops the moment you stop paying	Months of patience, then enquiries without click costs
Subscription or one-off	You pay once and then own it outright, with no monthly obligation	You pay monthly, and hosting, maintenance and further development run along automatically

How to choose

These pages are deliberately not about us versus a competitor: that comparison lives separately on the alternatives pages. Already know which way you are leaning after reading? Check the services to see which part fits.