Choices

The choices you make before you pick a supplier.

DIY or outsource, WordPress or custom, advertise or build visibility. For each choice both sides with their benefits and their price, and the question that finally decides it.

DIY or outsource

Building it yourself costs no money, it costs your evenings.With today's builders you can put something decent up in a weekend. The question is not whether you can, but what it costs in time you could have spent on jobs, and whether the thing then produces enquiries.Read the trade-off

WordPress or custom

You do not notice the difference in month one, but in year two.WordPress runs a large part of the internet, and not without reason. It is quick to set up, there is a plugin for everything and any builder can work with it.Read the trade-off

Ads or visibility

One buys enquiries, the other builds them.Every trade business asks this once: should I advertise or invest in being found. The honest answer is that it is not a choice between two things but a question of order, and the order depends on how full your diary is right now.Read the trade-off

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