Questions
Everything trade businesses ask us, answered briefly.
Grouped by topic, and every answer stands on its own. If your question is not here, ask it in a demo; we would rather answer honestly than enthusiastically.
Costs and terms
What does a website for a trade business cost?
At an agency you usually pay a build fee of three to five thousand plus monthly maintenance. With us there are no setup costs and a fixed monthly fee from one hundred, including hosting, maintenance and ongoing development. The difference shows mostly in the first year, when an agency is already charging while the site is not up yet.
Am I tied into a contract?
No, cancel monthly. There are no setup costs and the first thirty days after launch are money back if you are not happy. Your domain is in your name and stays yours.
What happens to my data if I stop?
We export your customer data and enquiries in a standard file format. Your domain comes with you. The site itself runs on our technology and switches off at the end of your paid period.
Do I pay extra on advertising budget?
Advertising budget goes straight to Google or Meta, not through us. We take no percentage of your budget. Managing campaigns is a separate service.
Enquiries and leads
What is a lead worth in construction?
Cost per lead means nothing without your conversion. A forty euro lead you close one in ten costs you four hundred per job; an owned enquiry at twelve that you close one in three costs thirty six. Always calculate per won job, not per lead.
How many enquiries can I expect?
That depends on your trade, your service area and how much is searched for in your region. We give an estimate up front based on real search data. Anyone guaranteeing you a number is selling you a figure they cannot deliver.
How fast should I respond to an enquiry?
Within the hour, and preferably within ten minutes. In practice whoever calls back first wins the job most often, even when they are not the cheapest. That is why the system notifies you immediately and confirms the enquiry automatically on your behalf.
Why do I get visitors but no enquiries?
Almost always because the threshold is too high or the proof is missing. A contact form with ten fields, no photos of real work, no reviews, and no clear answer to "roughly what does this cost". Traffic is not the problem, the moment of trust is.
Technology and the assistant
What does an AI assistant do on my website?
It answers visitor questions from your services, prices and way of working, and can book an appointment within the times you set. If it does not know something it says so and asks for contact details instead of inventing an answer.
Will I lose my Google rankings if my site is replaced?
Not if every old address gets a permanent redirect to the new one and the structure of your content stays recognisable. That is a standard part of going live. Without those redirects you do lose, and it is the most common mistake in a migration.
Do I have to maintain anything myself?
No. You can edit projects, copy and prices in the dashboard, but you do not have to. Hosting, updates and security are in the monthly fee and none of it is your concern.
Does it work on my customers' phones?
Most of your visitors are on a phone, often on the sofa in the evening. Everything is built and tested mobile first, forms included, and load time is measured because Google weighs it in your ranking.
Working together
How much of my time does this take?
Two calls of about forty five minutes and one review round of an hour. We write the copy and gather the material. You get no homework list.
Do you also work for my competitor?
Not in your region. We work with a maximum of one business per trade per region, because having two clients in the same area advertise against each other would mean being paid to make you outbid one another.
I am not good with technology. Is that a problem?
No. You install nothing and maintain nothing. What you do yourself is call back when an enquiry arrives, and you can already do that.
I already have a website. Is this still worth it?
It depends where it goes wrong. Visitors but no enquiries means it is the page itself. No visitors means it is your visibility. In a demo we work out which of the two it is, and sometimes the answer is that your site is fine and your follow-up is the problem.
Question not answered here?
Ask it in a twenty minute demo. We would rather answer honestly than enthusiastically, including when the answer is that you do not need us.
Book a free demo