Cases & Proof
What we've already delivered.
No polished mock cases. Below is what actually happened, including what didn't work and why it works now. As soon as the first flooring installers go live, the full cases will be there.
BPM Parquet, 30 leads, 0 customers.
No polish. This is what happened when we ran only Meta Ads for BPM Parquet, with no follow-up, no nurturing, no system around it. The leads came in. Customers didn't. Painfully honest: 30 leads, zero converted, a full portal and an empty calendar. But that empty storefront is exactly why the complete system now exists.
What the data shows
Total leads
30
in test period
Budget spent
$730
across all campaigns
Best campaign
$17
per lead (24 leads, $419)
Cheapest run
$6
per lead (Meta, broad targeting)
What the customer said
'4 leads in 2.5 days is pretty wild.'
, BPM Parquet, via WhatsApp during the campaign
Honest conclusion
The demand is there. The ads side works. What was missing was a system to convert those leads into scheduled appointments, follow-up within 5 minutes, reminders, nurturing. That's exactly what we built next.
This isn't a claim that the complete system is already proven, that happens once the first founding partner makes it through the whole thing. Until then, this is the foundation: proof that we can activate demand.
Check if your region is still availableWhy Google Ads, not Meta
Someone googling 'have parquet flooring installed [city]' wants a floor. Someone who sees a Meta ad was actually watching cat videos and usually just scrolls past. That's why the entire system is built around search intent, not broad social targeting. The Meta test proved the demand is there. Google Ads captures that demand the moment it actually happens.