Can I add a language later?

Yes. The setup is built for it, so an extra language is a matter of copy and references, not of rebuilding.

Is Google Translate not enough?

For understanding a page, yes. For being found, no. An automatically translated page does not exist as a separate address, so there is nothing that can rank.

Which package is this in?

System. On Growth you can add it if you only need one extra language.

Part of the system

A multilingual website for your trade business

If you work near a border, in an expat area or for companies with international staff, you miss jobs you never see: people searching in another language who never come across you. A second language is then not a nicety but a second source of visibility.

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What you get

Real pages, not a translate button

Each language gets its own addresses with its own copy. A button that translates the page on the spot brings in no extra visitors, because there is nothing new for Google to find.

Correctly cross-referenced

Every page tells Google which languages exist and which belongs to which country. Without those references Google treats your languages as copies of each other, and then both slip.

Rewritten, not run through

Copy is rewritten in the second language, not converted word for word. A literally translated trade term is instantly recognisable as foreign to a native reader.

Forms and confirmations too

Someone who enquires in another language gets their confirmation in that language. Otherwise the impression falls apart at the moment it counts.

How it works

Choose the languages

We look at who searches in your area and in which language. Two languages done well beats four done halfway.

Writing

We write the second language, you review if you speak it. If not, we arrange a check by someone who does.

Technical setup

Own addresses per language, mutual references, a language switch in the menu and a sitemap entry per language.

Measure per language

The dashboard shows visits and enquiries per language, so you know whether the second language is doing its job.

From the field

A warning from our own experience: forthscaling.com itself ran four languages, two of which were word for word identical to another. Google treated them as copies and filed forty three pages under "Duplicate". We cut back to two real languages. More languages is not better; more languages with their own content is.

Questions

Questions about a multilingual site

In principle any. In practice customers choose English or German. We do not add more than you genuinely need, because every language is content that has to be maintained.

Want to see how this works for your business?

We work with a maximum of 1 business per trade per region. Once your area is taken, the opportunity goes to someone else.

Book a free demo

A multilingual website for your trade business

What you get

How it works

Questions about a multilingual site

Want to see how this works for your business?

How can I help you?