Martijn Vervoort

Migrating a WordPress Website Without Losing Your Google Rankings

Migrating a WordPress website to new hosting or a new domain? Here is how to do it step by step, without downtime and without losing your Google rankings.

How to Speed Up a WordPress Website: What Actually Helps

How to speed up a WordPress website? The measures that actually help, from hosting and caching to cleaning up plugins, and where the biggest gains are.

Headless WordPress: What It Is and When It Is Smart

Headless WordPress explained: what it is, why it makes your site faster and more secure, and when it is worth it (and when it is not).

WordPress Website Maintenance: What It Costs and What Is Included

WordPress website maintenance: what it costs, what it includes, and why updates, backups, and security are not optional. Including guide prices.

Shopify vs WordPress: Which Should You Choose?

Shopify or WordPress? The difference in one overview: when a Shopify store wins and when a custom WordPress website is the better choice.

What Does a Shopify Store Cost to Build?

What does a Shopify store cost to build in 2026? The real costs per route, plus the monthly fees and transaction costs that quotes usually leave out.

Angi and Thumbtack Alternative: Get Your Own Job Requests Without Sharing Leads

Looking for an Angi or Thumbtack alternative? Learn why shared leads get expensive and how trade businesses build their own flow of job requests.

What Does a Website Cost in 2026? An Honest Pricing Guide

What does it cost to build a website in 2026? Real prices for every route, from templates to custom builds, plus the yearly costs nobody mentions.

Building a Lead Generation Website: Costs and What to Watch For

A lead generation website is built to generate requests, not just a digital business card. What it should do and what it costs.

Optimizing Your Google Business Profile for Local SEO

Learn how to build a Google Business Profile that ranks in your region. Step by step: categories, photos, reviews, Q&A, and posts.

$2,000 Website or $20,000 Ads: Which Pays Off More?

Website or Meta Ads: what earns a trade business more? An honest calculation example for flooring contractors with a limited marketing budget.

What Is a Landing Page and When Do You Need One?

A landing page is a standalone web page focused on one action. Learn when a trade business needs one, and when it doesn't.

Good Conversion Rate for a Trade Business Website

What's a good conversion rate for a trade business website? Benchmarks by industry, an explanation of conversion rate, and when your site performs well.

Why the Best Flooring Contractors Are Invisible Online

Craftsmanship and online visibility rarely go together. Discover why the best flooring contractors are hard to find online, and how to change that.

How Long Does It Take for SEO to Work?

SEO for a local business delivers first rankings after 3-6 months, but measurable leads take 6-12 months. Learn what drives the timeline.

What Does a Website Cost for a Flooring Contractor?

Realistic price ranges for a website as a flooring contractor in the US. From a simple business card site to a full lead generation system.

Why Flooring Contractors Increasingly Want to Be Found Online

Google is the new word of mouth. Why the best flooring contractors in the Netherlands are rethinking their online presence, and how to build one that converts.