Martijn Vervoort

Migrating a WordPress Website Without Losing Your Google Rankings

Migrating a WordPress website to new hosting or a new domain? Here is how to do it step by step, without downtime and without losing your Google rankings.

How to Speed Up a WordPress Website: What Actually Helps

How to speed up a WordPress website? The measures that actually help, from hosting and caching to cleaning up plugins, and where the biggest gains are.

Headless WordPress: What It Is and When It Is Smart

Headless WordPress explained: what it is, why it makes your site faster and more secure, and when it is worth it (and when it is not).

WordPress Website Maintenance: What It Costs and What Is Included

WordPress website maintenance: what it costs, what it includes, and why updates, backups, and security are not optional. Including guide prices.

Shopify vs WordPress: Which Should You Choose?

Shopify or WordPress? The difference in one overview: when a Shopify store wins and when a custom WordPress website is the better choice.

What Does a Shopify Store Cost to Build?

What does a Shopify store cost to build in 2026? The real costs per route, plus the monthly fees and transaction costs that quotes usually leave out.

Free CRM for contractors: when it works and when it quietly costs you

A free CRM for contractors sounds like a no-brainer. When free genuinely works, where the hidden costs sit, and when paying a fixed fee is the cheaper option.

Winning New Customers: 7 Ways for Trade Businesses

Want to win new customers as a trade business or B2B service provider? Seven proven methods, ranked by return, with concrete first steps.

How to choose the best CRM for contractors in 2026

The best CRM for contractors depends on your trade and how you sell. Seven criteria that matter, the well-known tools compared, and when a full system beats a CRM.

Angi and Thumbtack Alternative: Get Your Own Job Requests Without Sharing Leads

Looking for an Angi or Thumbtack alternative? Learn why shared leads get expensive and how trade businesses build their own flow of job requests.

Lead Generation for SMBs: Hire an Agency or Run a System?

For SMBs and trade businesses there are two routes to lead generation: hire an agency or run a system. The honest comparison, with costs.

CRM for contractors: what it is and what it should actually do

What is a CRM for contractors, and what should it handle? The five jobs that matter, from lead capture to reviews, explained without software jargon.

What Does a Website Cost in 2026? An Honest Pricing Guide

What does it cost to build a website in 2026? Real prices for every route, from templates to custom builds, plus the yearly costs nobody mentions.

Automating Lead Generation: From Inquiry to Review

Which steps of lead generation can you automate, and which can't? The five automations that pay off most for trade businesses.

Lead Generation Strategy for Construction Companies: 7 Steps

A 7-step lead generation strategy for construction companies: from choosing your region to automating follow-up. No fluff, real numbers.

Building a Lead Generation Website: Costs and What to Watch For

A lead generation website is built to generate requests, not just a digital business card. What it should do and what it costs.

Outsourcing Lead Generation: What Does It Cost and When Is It Smart?

Outsourcing lead generation can mean buying leads, hiring an agency, or a fixed system. Real costs per model and when outsourcing makes sense.

Lead Generation for Flooring Contractors: How It Works

How does a flooring contractor get a steady stream of good inquiries? The four parts of lead generation that make the difference, with real numbers.

What Is Lead Generation? Meaning and How It Works

Lead generation means attracting people who are interested in your service and getting them to reach out. Learn what it means and how it works online.

How Does an AI Chatbot Work for a Trade Business?

An AI chatbot for trade businesses answers questions, qualifies leads, and books appointments 24/7, without you having to answer the phone.

What Is Lead Qualification for Trade Businesses?

Lead qualification determines if a potential customer is a fit for your business. Learn what it is, how BANT works, and why unfiltered leads cost money.

AI chatbot for contractors: when it works, when it doesn't

An honest look at AI chatbots for contractors. When does it really pay off, and when is it just a waste of money?

Optimizing Your Google Business Profile for Local SEO

Learn how to build a Google Business Profile that ranks in your region. Step by step: categories, photos, reviews, Q&A, and posts.

WhatsApp Business API for Trade Businesses: Costs and Possibilities

What is the WhatsApp Business API, what does it cost, and what can trade businesses automate with it? Here's everything you need to know.