Where do I reply to a review?

On your Google profile itself, because that is where the review lives. It appears on your site immediately, so you know there is a new one without having to go and look.

What if I have no reviews yet?

Then no review block appears, rather than an empty block saying "no reviews yet". The review funnel makes sure there are some within weeks.

Google Business Profile

Your Google profile does the work on your own site.

For most trade businesses the Google Business Profile is the main place people find you, and at the same time where the reviews live that you would like on your site. We pull them from the source, so a retyped review never appears on your site.

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What the integration does

Your reviews and average rating appear on your site and refresh automatically. A new review shows up within hours.
The review funnel sends happy customers to exactly this profile, so you build in one place instead of three.
Your company details, opening hours and address come from the same source as your site, so they cannot drift apart.
Nothing is retyped. If someone deletes their review on Google, it disappears on your site too.

Why this matters

Google weighs the consistency between your profile and your website in your local ranking. More important is what a visitor sees: a review block with a Google logo and a date is evidence, a quote without a source is text you could have written yourself. That difference decides whether someone fills in the form.

Questions

Questions about this integration

No, deliberately. Google supplies a selection and we show it unfiltered, newest first. Being able to choose would undermine the evidence, because then it is your selection again.

Not sure it works with your setup?

Tell us what you use now in a twenty minute demo, and we will show how the system connects to it.